During the 1990's gender roles on television became increasingly equal and non streotyped, althought the majority of the main chacaters were still male.
In 1992-1993, men took 61% of the total number of speaking roles, wit women having only 39% of speaking roles in prime time tv.
In 1995-1996 the percentage increase to 63% of men having speaking roles and women decreased to 37%.
In 1992-1993 study found that only 3% of women were represented as housewives as their main occupation which is clearly a massive decrease from the 1970's, an additional 8 percent of womn were shown as 'homemakers', but without knowing the number of male homemakers it is difficult to interpret this properly.
Elasmar Hasegawa and Brain - "the women on prime time TV in the early 1990's was young single independant and free fromfamily and work place pressure.
Natasha Walter quotes surveys sugesst that today's women are more-or-less happy with they look, whereas a cast majority of men felt unsatisfied with thei own appearance.
Loaded- The truth is, it's women themeselves who see these freaks as the epitome of perfection.
Ibid- The exemplary female prototype in advertising, regardless of product or service, displays youth, good looks, sexual seductivesness and perfection.
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