Media Language:
Bright colourful designer costumes.
Cheerful music which could represent the happy lives of the four female characters.
Panning shot over new york city represents the "city" in Sex and the city.
Carrie has her leg up which connotes sexual activity.It also glamourisis the city.
Many long shots of the four best friends, long shots are usually used to show "togetherness" which emphasises the love they have for eachother, the big city in the background shows that even though its such a big place their love for eachother will never die.
Moreover, Mulveys male gaze is reinforced through the trailer as their is a point of view shot of a female in revaling attire as she is wearing lingerie. Not only does this portray that females are only in this movie to appeal to the likes of the men, but also reinforces the ideology that females are subordinate to males as they can only achieve things purely on the basis of their looks. This initiates a patriachal society. However, it can also be interpreted that the male gaze is reversed as the trailer progresses as the male is half naked whilst the female is caressing over his body. The grape the female is eating whilst looking at the male can be a form of phallic symbolosm as she is getting turned on by him.
The insitituon of Sex anbd the city is HBO, and thi instiituion specialises in Chick flick movies such as Mean girls and therofre was very suitable for screening this trailer.
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